Having – and Keeping – Clarity as a Business Owner

Oct 30

Having – and Keeping – Clarity as a Business Owner

I’m interested in so many things that my to-do list runs many pages. The issue then is I have to deal with technology hiccups, client work, my husband’s schedule and my own physical health. I know I can’t keep adding more projects to a to-do list. There just isn’t time. And if I want to get to a three day – no more than four day – work week, I have to stay focused and have clarity in what I’m trying to do.

I love the project focus of the book Getting Things Done, so I’ve adapted that style to my own to-do list. I also started keeping a to-do list for a week, not a day. This way when things go haywire in one day I know it’s not the end of the world. Things will get done and it will be okay.

To start, I need clarity for my projects, personal and business. Right now I have too many business projects, so the point right now is to maintain what I can and delegate where I can. To start the process, I write out my three business goals for the year. I do this every three months or whenever I start to lose clarity and things get foggy. I then write out a to-do list under the goals. This helps to break them down into manageable pieces and I can see what I’m able to do and what I can delegate.

For example, my goal for my niche websites right now is to gain traffic. To do that, I need to create content for visitors to read, an email list, and look into guest posting or advertising to drive traffic. I break it down even more with specific to-do steps for each niche site – when to publish content, what kind of content to publish, using graphics and video for content, creating a freebie to give away for the email list, writing the email list content, requesting guest posts, setting a budget for advertising, writing copy for the ad and then buying the ad.

I don’t have to do all of those things. Some things can be delegated. Writing copy for the ad, for example, can be done by someone on Fiverr or Elance. I can use curated content for some posts.

I also clarify my business goals and ideals by taking some time to think through my brand and a manifesto. What do I want to accomplish with this business or this project?

My three goals for the rest of 2014  include writing a draft of a new novel during NaNoWriMo in November, building traffic for my niche sites and finishing a life coaching course.

What are your three goals to get you through the rest of 2014? Let me know in the comments or get in touch on Facebook or Twitter.

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